Tim McGraw and his longtime record label have been squabbling for quite a while on the release of his final studio album for the label. McGraw has said in interviews that he handed off the finished product to Curb back in 2010 but had been sitting on it. In fact Tim conducted his entire Emotional Traffic Tour waiting for the release. He’s already moved on to a new Tour with Kenny Chesney.
In November 2011 a court lifted an injunction on McGraw freeing him to record elsewhere… prompting Curb to finally release the album “Emotional Traffic” Produced by Byron Gallimore (and McGraw) January 24th 2012.
Interesting to see early copies of the CD stickered with the Tim quote, “My Best Album Ever.”
Is it his best ever? Probably not. But he once again completed a solid piece of work. Country fans will be happy to finally get their hands on the number one “Felt Good On My Lips” and a new radio single “Better Than I Used to Be.” “Better Than I Used to Be” is probably the strongest real country song in a while from McGraw who has a knack for working in a pop vibe in most of this album. In fact Ne-Yo makes an appearance on one track.
Still can’t accuse him of trying to cross over. Similar to earlier McGraw Album “Let It Go” there’s plenty of steel and country perspective in songs like “Die By My Own Hand” and the just silly enough “Touchdown Jesus.” In fact, after a few listens “Touchdown” is quicly becoming a favorite.
“Right Back Atcha Babe” ventures into a different and jazzy vibe and “One Part Two Part” brings background vocals from Faith for a warm beachy sound.
Tim has a writing credit only on the track “I Will Not Fall Down” along with the Warren Brothers and Martina McBride. It’s one of the most powerful songs in the collection.
Overall, “Emotional Traffic” will be an album McGraw fans will want to have although it’s not likely to get the kind of new release publicity without Tim playing along.
Grade: B
Download: “Hey Now” another jazzy fun hit with crossover potential
Delete: ”Right Back Atcha Babe” for a bit too much cheese.
Emotional Traffic Track Lising:
1. “Halo” 4:57
2. “Right Back Atcha Babe” 4:51
3. “One Part Two Part” 3:32
4. “I Will Not Fall Down” 4:35
5. “The One” 3:52
6. “Better Than I Used to Be” 3:22
7. “Touchdown Jesus” 4:04
8. “The One That Got Away” 4:44
9. “Felt Good on My Lips” 4:08
10. “Hey Now” 4:15
11. “Only Human (feat. Ne-Yo)” 3:52
12. “Die By My Own Hand” 5:07








